New logo for the 20s 

Oliver Kayser

So you won’t be too surprised if the logo on your smartphone, laptop or PC suddenly looks different:

This month, our new logo will take over and take us through the 20s.

We really liked our old logo and want to briefly explain why we decided to give our logo a new coat of paint, nevertheless.

We are living in a time of upheaval, which has once again gained dramatic momentum as a result of the Corona pandemic. In the last few years, we have systematically worked on the strategic direction of our group of companies and have once again accelerated this work in the lock down. More online and less travel has given us the breathing space in the consulting business to reflect on A&K’s mission and vision and to drive change. In the process, this more modern interpretation of the A&K diamond emerged as the discussion continued.

Our new logo represents an evolution: we opted for a rejuvenated figurative mark, a contemporary shade of blue, and a modern design typeface with a touch of purpose, indisputability, and industrial strength. The A&K diamond continues to symbolize our claim to make our customers’ supply chains shine by thinking in processes, analyzing systematically, looking at problems from different positions and eliminating waste.

We have also sharpened our slogan to more clearly indicate where we see our crucial added value for customers in the unfolding new world.

With a more modern logo and clearer positioning, we will remain as close and straightforward as you hopefully perceive us to be.

Over the next few months, you’ll see how we fit the new logo into our formats.
Oh yes, regarding our website: here, too, we are in preparation for a relaunch, which we will present to you soon.


Oliver Kayser

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As part of his work, Oliver Kayser advises our interested parties in the decision-making process for agile SCM solutions.He has many years of experience in advising companies on SCM, APS, business analytics and automation.He is also responsible for digital topics, online marketing, PR, cooperation and contracts.

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