{"id":53132,"date":"2025-03-20T09:17:32","date_gmt":"2025-03-20T08:17:32","guid":{"rendered":"https:\/\/www.ak-online.de\/?p=53132"},"modified":"2025-03-20T12:55:50","modified_gmt":"2025-03-20T11:55:50","slug":"ai-in-the-supply-chain-hype-or-real-added-value","status":"publish","type":"post","link":"https:\/\/www.ak-online.de\/en\/ai-in-the-supply-chain-hype-or-real-added-value\/","title":{"rendered":"AI in the supply chain &#8211; hype or real added value?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"53132\" class=\"elementor elementor-53132 elementor-53076\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35284412 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35284412\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1776e598\" data-id=\"1776e598\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e15fdd elementor-widget elementor-widget-heading\" data-id=\"8e15fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI in the supply chain &#8211; hype or real added value?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd6ed4b elementor-widget elementor-widget-text-editor\" data-id=\"1cd6ed4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Artificial intelligence (AI) is currently on everyone&#8217;s lips. Whether in medicine, finance or industry &#8211; everywhere it is seen as the key to the future. Companies are investing in AI because they have to. Anyone who does not work \u2018AI-supported\u2019 today almost seems to be a relic from the past. But a closer look reveals that behind many functions advertised as AI lies a marketing promise.<\/strong><\/p>\n<p><strong>In the supply chain in particular, there is great pressure to jump on the AI bandwagon. The truth is: many systems that are sold as AI today do not use genuine self-learning algorithms.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cd4234 elementor-widget elementor-widget-text-editor\" data-id=\"8cd4234\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>AI is not a miracle cure &#8211; data quality is crucial<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a198a elementor-widget elementor-widget-text-editor\" data-id=\"d0a198a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>But beyond the marketing promise, the realisation remains that AI needs data &#8211; lots of data and, above all, \u2018good\u2019 data. The quality of the data is crucial. Without clean, consistent and complete data, no AI, no matter how clever, can deliver meaningful results. In many companies, decision-makers underestimate this point and expect \u2018magical\u2019 results from an AI &#8211; but a poor database only leads to poor decisions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-584362a elementor-widget elementor-widget-text-editor\" data-id=\"584362a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Conclusion: using AI in a targeted and meaningful way<\/strong><\/p>\n<p>The question is not whether AI will change the supply chain &#8211; it already is. However, instead of blindly chasing after every trend, companies should carefully examine where AI really offers added value and whether sufficiently good quality data is even available for the AI solution. The decisive economic factor is not whether AI is on the packaging, but whether the system carries out real learning processes, enables more precise decisions and pays for itself in the<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff0532 elementor-widget elementor-widget-text-editor\" data-id=\"aff0532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Are you ready to make your supply chain truly intelligent?<\/h3>\n<p>As experts in data-driven supply chain optimisation, we are used to first scrutinising data quality and then making targeted improvements. We have developed numerous tools for this, including simulation in the digital twin. Feel free to contact us &#8211; we will help you to derive real added value from AI and make your supply chain future-proof and more resilient.<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is currently on everyone&#8217;s lips. Whether in medicine, finance or industry &#8211; everywhere it is seen as the key to the future. Companies are investing in AI because they have to. Anyone who does not work \u2018AI-supported\u2019 today almost seems to be a relic from the past. But a closer look reveals<\/p>\n","protected":false},"author":30,"featured_media":53079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2040,1767],"tags":[2081],"class_list":["post-53132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-supply-chain-strategy","tag-ai"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"AI in the supply chain \u2013 hype or real added value? Artificial intelligence (AI) is currently on everyone\u2019s lips. Whether in medicine, finance or industry \u2013 everywhere it is seen as the key to the future. Companies are investing in AI because they have to. 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Anyone who does not work \u2018AI-supported\u2019 today almost seems to"},"aioseo_meta_data":{"post_id":"53132","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-08-21 21:22:57","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2025-04-11 10:46:29","updated":"2025-12-03 11:02:13"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.ak-online.de\/en\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.ak-online.de\/en\/category\/supply-chain-strategy\/\" title=\"Supply chain strategy\">Supply chain strategy<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tAI in the supply chain \u2013 hype or real added value?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.ak-online.de\/en\/"},{"label":"Supply chain strategy","link":"https:\/\/www.ak-online.de\/en\/category\/supply-chain-strategy\/"},{"label":"AI in the supply chain &#8211; hype or real added value?","link":"https:\/\/www.ak-online.de\/en\/ai-in-the-supply-chain-hype-or-real-added-value\/"}],"_links":{"self":[{"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/posts\/53132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/comments?post=53132"}],"version-history":[{"count":0,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/posts\/53132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/media\/53079"}],"wp:attachment":[{"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/media?parent=53132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/categories?post=53132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ak-online.de\/en\/wp-json\/wp\/v2\/tags?post=53132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}