Industrial bakery – Kronenbrot
Optimisation of the product range
The industrial bakery Kronenbrot, located in Würselen near Aachen, is a traditional family business. Today, the company bakes bread for North Rhine-Westphalia, Rhineland-Palatinate, Belgium, the Netherlands and France in Würselen, Cologne and Witten.
A large range of products and variety reigns the business processes of the industrial bakery Kronenbrot. To make sure that this high amount of customer orientation does not eat up the profit, the product range needed a thorough review. Abels & Kemmner helped the family business in this task and thus improved the company’s ability to compete on the market.
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